EDEN COUPLES

Eden Couples is an organisation who's mission is to empower couples and guide them as they build life long relationships based on Christian values. They counsel couples through one-to-one sessions, as well as holding annual seminars and couples retreat throughout the year. This organisation is part of God's House International Centre, a church based in Bristol.

The Eden Couples logo was inspired by nature and the concepts that marriage is like a garden. It must be cultivated and tended to in order for it to blossom. I wanted to create the look of vines and leaves to portray this in the logo's icon. The 'E' and 'C' have soft leaves and branches growing out of the letters, this also give the logo a very romantic logo that is very appropriate as the organisation's target audience is couples. The growing plants also signifies the growth that happens in a relationship.

The brand name is written in a classic and timeless serif font. This adds to the romantic feel of the brand. With a nice clean sans serif font for the strapline to set it apart and make it clearer to read.

The text uses a soft grey, while the red icon conveys love, passion and power. Red is a very strong bright colour that works better with a more muted colour like the grey.

Subtle greens in the imagery can help give a freshness to the brand and plays on that 'garden' theme.